You don't have to be an athlete or sports fan to appreciate the anticipation of the Summer Olympics, as they are of the few events that unite not only the nation, but also the world. 2012 marks yet another year that the Olympics will dominate the summers of the masses, signifying a time of of patriotism, competition, loss, and victory. Having an interest activewear design, I've been anxiously awaiting the upcoming designs for uniforms for this summer's Olympians, and have been pleased to find that many designers have embodied athletic silhouettes for their own lines. Stella McCartney continues to create designs for Adidas, for instance, and has actually designed the uniforms for the British athletes competing in this summer's olympic games.
Designers such as Stella McCartney reveal innovation in design and practicality in color through activewear lines. Other designers whose current lines reflect athletic style and draw one to the idea of free movement, bold piecing, and simplistic silhouettes include Christopher Raeburn, Reed Krakoff, Issey Miyake, and Lucas Hugh. The "Less Is More" aesthetic is quickly overwhelming runways, and seems to be both complimentary to the female figure as well as definitive of a confident, strong woman. Such a woman is epitomized during the Olympic games and continues to have a lasting effect on the sports world as well as the fashion world. For instance, Hope Solo, the goal keeper for the US Women's soccer team, is seen in this year's Nike ad campaign along with other female athletes. The inspiration for design here is clearly the athletes themselves, giving the garments a necessary intimate appeal that cannot be achieved elsewhere.
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